How we use AI

Blind Buy Guide uses AI tools, including Claude, to research, draft, check and update our pages, newsletter and videos.

• Research and drafting: AI helps collect published notes and prices and drafts pages from that data. Every fact links to a source.
• What AI does not do: AI does not smell or wear fragrances, and our content never says it does. Descriptions of how a scent wears summarize published notes and human reviews.
• Videos: our videos use AI voiceover and motion graphics. We don't use realistic AI-generated people. Where a platform asks us to label AI-generated content, we do.
• Checks: pages are checked in batches for accuracy, stale prices and broken links, and corrected when readers report errors.